10 Easy Ways to Get More Sign-Ups From Your Website or Social Media
Your email list is your coven, babe. It’s where the magic happens—sales, loyalty, and connection. But let’s be real: no one’s handing over their email just because you asked nicely. You’ve got to enchant them. Luckily, you don’t need to be a tech witch to boost your sign-ups. Here are 10 easy, free-or-cheap spells you can cast to grow your list fast.
1. Add Pop-Ups That Don’t Suck
Pop-ups get a bad rap, but when done right, they’re powerful. The key is offering value. Instead of “Sign up for my newsletter” (boring), try “Snag 10 spooky social media prompts—free.” Tools like Sumo or OptinMonster make it simple. Keep the design on-brand—think neon fonts, grunge checkers, or spooky bats—and set them to appear at the right time (like when someone’s about to exit).
2. Use High-Contrast Buttons
Your “Subscribe” button shouldn’t blend into the coffin. Make it bold and spooky—think black with neon green text. And don’t just say “Submit.” Try “Join the Coven,” “Get the Magic,” or “Unlock My Freebie.” Calls to action with personality perform better.
3. Create a Landing Page
A dedicated landing page beats a random sidebar form any day. Tools like Carrd or MailerLite let you create gorgeous, simple sign-up pages. Add one clear benefit, one strong call-to-action, and no distractions. Share that link everywhere—bios, posts, even QR codes on packaging.
4. Offer Freebies
Lead magnets are still the most effective spell for list-building. Think checklists, templates, or guides that solve your audience’s pain points. For example: a “30-Day Spooky Content Calendar” for small biz owners. The more specific, the better.
5. Use Your Bio Wisely
Whether it’s Instagram, TikTok, or Facebook, your bio should always have a sign-up link. Don’t waste that real estate. Use link tools like Beacons or Linktree to house your freebies front and center.
6. Pin It
Pin a post about your freebie or sign-up form at the top of your socials. Instagram, Facebook groups, and even TikTok allow pinning. That way new visitors see it instantly—like a glowing neon sign pointing them to your list.
7. Leverage Stories and Reels
Short-form video is perfect for showing off your freebie. Record a 30-second reel explaining why it’s valuable, then add a call-to-action link. Use Instagram’s “Link” sticker or TikTok’s link-in-bio feature. Keep it fun and on-brand—bonus points for spooky filters or effects.
8. Add It to Checkout
If you sell products, sneak a sign-up option right into your checkout process. Offer a perk like “Get 10% off your next order when you join the list.” Tools like Shopify make this ridiculously easy.
9. Run a Giveaway
Require an email to enter your giveaway. Just make sure the prize aligns with your biz. Giving away an iPad will get you randoms. Giving away a spooky biz bundle? That’ll attract your real audience.
10. Just Ask
Sometimes the simplest spell works best. Drop a post saying, “Want free tips, early access to launches, and exclusive discounts? Join my coven here.” People don’t always sign up because they don’t realize there’s a list. Spell it out for them.
Closing the Coffin
Growing your list isn’t about begging—it’s about offering value in exchange for trust. Cast these 10 spells, tweak what works, and watch your email coven grow faster than a zombie army at midnight.
