20 Content Ideas You Can Reuse Across All Platforms
Here’s the tea, ghoul: running a business already has you juggling spells, potions, and a to-do list that never dies. Social media shouldn’t be another monster breathing down your neck. The secret to showing up consistently without burning yourself into a pile of ash? Repurposing. 🪄✨
You don’t need 100 original ideas a week. You need a handful of good ones you can recycle, tweak, and sprinkle across different platforms. That’s not “lazy”—that’s efficient sorcery. Let’s conjure up 20 content ideas you can use, reuse, and squeeze dry like a batty little juice box. 🦇
1. Behind-the-Scenes Photos
Show your crypt in action—your workspace, packaging process, or your creative mess. Post it on IG Stories, expand it into a TikTok “day in the life,” and turn it into a blog post about your workflow. One photo = three pieces of content.
2. Customer Testimonials
A screenshot of a happy DM can be turned into: - A feed graphic (Canva template, spooky border, bold fonts) - A TikTok voiceover with text overlay - A carousel of “reviews that made my undead heart smile”
See? One testimonial, endless uses.
3. Tutorials or How-Tos
Teach your audience something tiny and useful. Example: if you sell candles, post a reel on how to trim a wick. Blog it as “5 Candle Care Tips” and share it on Pinterest. Tutorials are evergreen magic.
4. Before-and-After Shots
Nothing screams transformation like side-by-sides. Perfect for service-based biz witches, but also product-based—show an unboxing vs. styled setup. Post it on Insta, expand it for your site, pin it for long-term traffic.
5. FAQs
Instead of answering the same questions on repeat, turn them into posts. Create a Q&A carousel, film a “You asked, I answered” TikTok, and add the text to your FAQ page. Time saved, content made.
6. Product Spotlights
Highlight one item in detail. Post a reel of it in use, an IG Story poll asking “love it or love it,” and a blog post about the inspiration behind it. Show off your stuff without being pushy.
7. Tips and Tricks
Quick hacks your audience can use right away. These work beautifully as carousels, Tweets, and TikToks. Example: “3 spooky hacks to boost your engagement this week.”
8. Seasonal Content
Never underestimate a good holiday tie-in. From “Valentine’s Day gift ideas” to “Halloween vibes for your feed,” seasonal posts perform across every platform.
9. Memes or Relatable Content
People share what makes them laugh or say “that’s so me.” Customize trending memes with your niche. Post the same one to Insta, TikTok, and your email for triple exposure.
10. Polls or Questions
Engagement bait that’s not boring. Example: “Would you rather work with bats or spiders in your home office?” Insta poll, TikTok comment bait, Facebook post. Done.
11. User-Generated Content
Repost your customers’ pics with credit. Then turn it into a highlight reel, blog feature, and email spotlight. Let your coven see their own magic reflected back at them.
12. Sneak Peeks
Show part of a product before it launches. Post a blurred photo, a behind-the-scenes clip, and email your list the full reveal. Suspense sells, babe.
13. Day-in-the-Life Content
Film your morning coffee ritual or your packaging process. Chop it into multiple clips: one reel, one TikTok, one story. Same content, three formats.
14. Quick Wins
People love instant results. “Do this today, see a difference tomorrow.” Post it short-form, expand it long-form, and share it everywhere.
15. Storytelling Posts
Tell a personal or customer story. Cross it into video, text, and graphic form. Humans connect with stories, not just products.
16. Repurpose Blog Posts
One blog = five posts. Pull out quotes, stats, or highlights to turn into multiple graphics or reels. Your blog is a content buffet.
17. Milestone Celebrations
Hit 1,000 followers? Celebrate! Post it, email it, and thank your community everywhere. People love being part of your wins.
18. Product Demos
Film your product in use. Post the raw demo, chop it into shorter clips, and use screenshots as stills. One recording = multiple assets.
19. Industry News
Stay relevant by sharing updates in your niche. Add your opinion so it’s not just regurgitated info. Works well as carousels, LinkedIn posts, or email “trend alerts.”
20. Personal Stories
Don’t be afraid to get vulnerable. Share your spooky journey, your wins, your struggles. This content is timeless and builds deep trust.
Closing the Coffin
Stop stressing over content. Repurpose like a witch with a good spellbook. Take one idea, shape-shift it across multiple platforms, and keep your business visible without losing your sanity. Efficiency is spooky sexy, babe.
