30 Days of Social Media Post Ideas for Small Businesses

Struggling with what to post? You’re not alone. Consistency is key to growth, but brainstorming fresh content daily can feel overwhelming. That’s why having a bank of ideas ready to go makes all the difference. Here are 30 post ideas—one for every day of the month—to keep your small business visible, engaging, and growing.

Week 1: Build Connection

• Day 1: Introduce yourself or your team.
• Day 2: Share your “why.”
• Day 3: Behind-the-scenes photo.
• Day 4: A customer testimonial.
• Day 5: Share a quick tip related to your niche.
• Day 6: Favorite tools or resources you use.
• Day 7: A personal story or milestone.

Week 2: Show Expertise

• Day 8: Answer a FAQ.
• Day 9: Post a tutorial video.
• Day 10: Share an industry trend.
• Day 11: Myth vs. fact in your niche.
• Day 12: Share a case study or success story.
• Day 13: A “before and after” post.
• Day 14: Highlight a best-seller.

Week 3: Engage Your Audience

• Day 15: Run a poll or quiz.
• Day 16: Ask for advice or opinions.
• Day 17: Share a fun meme related to your audience.
• Day 18: Caption-this photo.
• Day 19: Share a holiday or awareness day.
• Day 20: Post a sneak peek.
• Day 21: Shoutout another small biz.

Week 4: Drive Sales

• Day 22: Share a limited-time offer.
• Day 23: Highlight a bundle or package.
• Day 24: Post a customer unboxing.
• Day 25: Share your best reviews.
• Day 26: Educate on product benefits.
• Day 27: Post a countdown to a launch.
• Day 28: Spotlight your referral program.
• Day 29: Show off seasonal items.
• Day 30: Invite followers to join your email list.

Final Thoughts

Consistency is easier when you don’t have to guess what to post. Use these 30 ideas as a monthly cycle or mix them into your calendar to keep your content fresh and engaging.