How to Use Hashtags to Grow Your Reach in 2025
Ah, hashtags—the little spells of social media. Some ghouls swear they’re dead, others use them like resurrection magic. The truth? Hashtags still matter in 2025, but the strategy has evolved. Tossing 30 random ones on every post is a grave mistake. Let’s break down how to use hashtags like a grimoire to actually grow your reach.
1. Mix Broad and Niche Tags
Broad hashtags (#smallbusiness, #shopsmall) are crowded graveyards. You’ll get lost fast. Instead, blend them with niche ones your dream ghouls actually follow. Example: if you sell witchy candles, try #witchyvibes or #altarsetup alongside broader tags.
2. Research Like a True Witch
Hashtags decay over time. What worked last year may now be cursed. Use Instagram’s search bar, or tools like Flick or Hashtagify, to check if hashtags are still active. Look for ones with solid engagement but not millions of posts—mid-tier is where you shine.
3. Think Like Your Customer
Don’t pick hashtags that describe *you*. Pick ones your audience searches. #handmadejewelry is fine, but #giftideasforwitches? Way more targeted. Step into their spooky little shoes.
4. Beware the Banned Tags
Some hashtags get banned (hello, #adulting) or shadowbanned. Use them and your post gets buried in the crypt. Double-check before posting.
5. Create Your Own Branded Spell
Whip up a branded hashtag for your community. Something like #CovenWithDiesel or #SpookySmallBiz. Encourage customers to use it when posting your products. That creates user-generated content AND spreads your name organically.
Closing the Coffin
Hashtags won’t save bad content, but they’ll amplify good content. Use them strategically, refresh them often, and treat them as little spells that summon new eyeballs to your brand.
