Social Media Platforms Every Small Business Owner Should Be On (and Why)
Social media is a spooky forest—lots of paths, not enough time. You don’t need to wander aimlessly on every platform. Instead, you need to focus on the places where your dream ghouls actually hang out. Let’s break down which platforms matter in 2025 and why they’re worth your energy.
Facebook: The Community Graveyard
Sure, it’s not the trendiest place, but Facebook is still alive (and surprisingly kicking). Its real power? Groups and events. If your audience is 25+, this is where community thrives. Think cozy coven vibes, not random feed scrolling.
Instagram: The Spellbook
If your biz is visual (products, graphics, or vibes people want to screenshot), Instagram is your playground. Reels are your strongest magic here. Pair that with Stories for connection and a feed for credibility. Bonus: Insta and Facebook play nice together for cross-posting.
TikTok: The Viral Potion
TikTok is the chaotic cauldron where small businesses can still blow up overnight. The algorithm doesn’t care if you have 50 followers—it cares if your content is engaging. If you can teach, entertain, or inspire in 30 seconds, this platform can change your business overnight.
Pinterest: The Haunted Library
Pins live forever, babe. While other platforms push content for hours or days, Pinterest posts drive traffic for months (sometimes years). If your biz has anything remotely visual—products, blog posts, freebies—Pinterest is a slow-burn growth tool that’s worth the time.
LinkedIn: The Vampire’s Mansion
For service providers, coaches, or B2B businesses, LinkedIn is where the pros hang out. It’s less memes, more authority-building, but the money potential is huge. Just make sure your profile is polished and not giving crypt-keeper vibes.
Closing the Coffin
You don’t need to haunt every corner of the internet. Pick 1–2 platforms your audience already loves, master them, and show up consistently. Depth > breadth. And remember: quality content + engagement = growth, no matter the platform.
