The “Behind the Scenes” Posts That Build Instant Trust

Want people to fall in love with your brand? Pull back the coffin lid. Behind-the-scenes (BTS) content builds trust faster than any glossy ad. It shows you’re real, relatable, and worth supporting. Let’s dig into the types of BTS posts that enchant audiences.

1. Show Your Crypt

Whether it’s your kitchen table or a fancy studio, people love seeing where the magic happens. Snap pics of your workspace—mess and all. Post on Instagram with a caption like, “Where the spooky spells get made.”

2. Share Your Process

Film your product being made, packaged, or shipped. Time-lapse videos of you designing, mixing, or creating are pure gold. Customers get to see the love and effort behind the product, which makes them value it more.

3. Introduce the Familiars

Customers don’t just connect with products—they connect with people (and pets). Introduce your team, your family, even your chickens if you’ve got them. Human (or animal) faces = instant relatability.

4. Show the Bloopers

Don’t hide your fails. Share the packaging mistake, the product flop, or the funny outtakes. People trust imperfection way more than polished perfection. It makes you real.

5. Storytelling Magic

Pair your BTS with stories. Example: “This design almost didn’t happen because I spilled coffee all over my iPad halfway through, but I powered through and here it is.” Those mini stories keep people hooked.

Closing the Coffin

BTS isn’t filler—it’s trust-building magic. It shows the soul of your brand, makes your audience root for you, and turns buyers into loyal coven members.