Email Marketing 101: How to Build a List From Scratch
Algorithms are messy little tricksters. One day they love you, the next they bury your posts in the graveyard. That’s why your email list is your most powerful spellbook. It’s the only marketing channel you actually own, and once you’ve built it, no algorithm can take it away. If you’re starting from zero, don’t panic. Here’s how to grow your list from scratch and turn casual followers into loyal coven members.
1. Pick Your Platform
Email tools don’t have to be scary. MailerLite, Mailchimp, and ConvertKit are beginner-friendly and free (or cheap) to start. Choose one that feels intuitive, not overwhelming. You don’t need enterprise-level features—you need simple sign-up forms, automation, and list segmentation.
2. Create a Juicy Lead Magnet
No one signs up for “generic updates.” You need bait that feels irresistible. Ideas: - A spooky content calendar template - A free checklist (“10 Social Media Spells for Growth”) - A mini ebook (“The Ghoul’s Guide to Branding Basics”) - A discount code for new subscribers
Case Study: Marie Forleo built her empire partly on juicy freebies. Her mini-guides and training videos drew in thousands of subscribers who became lifelong customers.
3. Scatter Sign-Up Spots Everywhere
Add forms on your homepage, blog, footer, and checkout page. Drop your sign-up link in your Instagram bio, TikTok profile, and even packaging inserts. Make it impossible for people not to stumble across your opt-in.
4. Sell the Benefits
Don’t just say “Join my list.” Tell them why. Example: “Join my coven for exclusive spells (discounts), behind-the-scenes chaos, and first dibs on new drops.” Specific perks = higher sign-ups.
5. Show Up Consistently
Building the list is step one. Nurturing it is where the magic happens. Commit to sending at least once a week. Share tips, stories, and exclusive goodies—not just sales pitches. Consistency builds trust, and trust builds sales.
Closing the Coffin
Email marketing is your most reliable growth tool. Start simple: pick a platform, craft a lead magnet, and promote it everywhere. Treat your subscribers like VIPs, and they’ll reward you with loyalty that no algorithm can touch.
