How to Run a Flash Sale Without Discounting Yourself Into the Ground
Flash sales can be like summoning a demon—you get instant power, but the wrong move can drain your soul (and your profits). Done right, they’re a thrilling way to clear inventory, attract new customers, or reward your coven. Done wrong, they train your audience to only shop when things are discounted. Here’s how to run flash sales that work like magic without sacrificing your worth.
1. Define the Goal
Don’t run a flash sale just because you’re bored. Decide what you want: clear old stock, test a new product, or reward VIPs. The goal shapes the sale.
2. Keep It Short and Spooky
Flash sales work because of urgency. 24–48 hours max is ideal. Anything longer and it loses its punch. Tease it beforehand to build anticipation.
3. Offer Strategic Discounts
Instead of slashing everything, focus discounts on specific categories or bundles. Example: “Buy one, get one 50% off stickers.” Bundles let you increase average order value while keeping margins intact.
4. Use Scarcity (Ethically)
Limited stock sells. Add a countdown timer on your site (apps like Hurrify) or post “Only 10 left!” updates on socials. Just don’t lie about it—faking scarcity breaks trust.
5. Reward Your Inner Circle
Email subscribers and VIPs should always get first dibs. Example: “The cauldron opens for VIPs at midnight—public launch at 8 AM.” This makes your list feel special and encourages sign-ups.
Case Study
Bath & Body Works are the queens of flash sales. Their annual candle day sells out in hours because they limit quantities, hype it weeks in advance, and target their loyalty members first. Small biz owners can apply the same principles without going broke.
Closing the Coffin
Flash sales should be thrilling, not draining. Keep them short, strategic, and aligned with your goals. That way, your coven feels excited—and you keep your profits where they belong.
